Vogue magazine has taken the bold step in revealing all the time and effort taken, that goes into those glossy images of those ‘super natural’ women gracing the front of magazines, in a tell all video aimed at teenage girls and young women.

Having been a young teenager that suffered with body image, it really is about time something was done to educate young women, and prove that even they models on the front of these magazines, don’t even look like that!

Vogue have revealed that, It takes a team of 20 professionals and up to three hours of work to make a supermodel look good enough for a photo shoot.

British Vogue filmed one of its photo shoots to reveal the tricks of the trade to young girls, and to prove that even models don’t look that good in real life.
It shows all the tricks of the trade and just how factors such as  lighting, make-up, and airbrushing are all used to produce those flawless images of women.

The aim of the film is to help young girls understand that what they see on glossy pages is far from the real thing, and to promote a healthier attitude towards girls body image. The film is 10 minutes long and has been sent around to 1000 secondary schools in Britian. There are interviews with, the model, make up artist, photographer and the stylist involved in the photo shoot and everything involved to get that ‘perfect shot.’

One creative director even shows how she digitally alters the model’s bony chest to create a smooth décolletage for one image.

Alexandra Shulman, the editor of British Vogue, said she wanted girls to understand that what appears in the magazine is not something people can physically aspire to.

“The distance between a model getting out of bed in the morning and what you see on the page, well, it’s a huge gap. Most girls understand a fashion image is not a snap shot, but I don’t think they understand quite how elaborate it all is. There are all kinds of tricks people use to create the image they want. It is a construct and at every level people are adding something.”

Statistically, the average dress size for a model is an 8. But only 12% of women in the country are that size or smaller. The average size leaning more towards a UK 14.

It reiterates to the girls that efforts to make oneself that size and shape when it is not your natural build “is a very unhealthy and can even be dangerous”.

Ms Shulman said she did not want to make size the centrepiece of the film, and she defends the use of stick-thin models on her pages.

“Models are thin. It is a part of the job description and, as long as they are healthy, I don’t think it matters. What would bother me is if it becomes the dominant ambition of young girls to be thin, or in fact to be models full stop. There are other things to be.”

Its a bold move and hopefully will help young women to understand that what they are aspiring to is actually non-existent. Instead, take it from me ladies, learn to love and embrace yourself.

Create healthy habits, eat well, indulge every now and then, and exercise. Stay away from the weighing scales as they prove nothing. Weight is not an accurate measure of you. Instead go by the mirror and clothes size and how you feel. Muscle weighs more than fat! Remember that! My measurements have shrunk by inches and inches, and I am much smaller now than I was, but weigh more. Once upon a time I would have freaked out at that concept but how wrong is that when I’m in the best shape I’ve ever been in!

The next step I’d like to see is an issue, where Natural average size women, are gracing and embracing those front pages 😉 Love your lumps and bumps ladies because EVERYONE has them! They are what make you, you. Imperfectly perfect…


Lots of love and positive vibes,


Soph xxx