The common misconception among women was that taking protein shakes would mean being lumped with a load of muscle. But the protein world has had a bit of a shake up this decade, with products specifically targeting the female demographic as the health and fitness benefits of supplementing your diet with protein (besides the muscle building) are becoming more widely known and promoted.
“Protein shakes are really useful for anyone who is doing a form of exercise and struggles to get it from their diet,” reveals James Exton, co-founder of fitness company LDNM. “It isn’t necessarily for muscle building and is quite an important element to have in your diet for weight loss as well. Our whole ethos is that it’s not going to make you into a monster like the giant men on the tubs. That is just a marketing tool a lot of companies use. If you’re a woman, it’s not going to make you a man.”
If you weigh 11 stone, it is recommended you eat about 52.5g of protein a day but you will need more than that if you are planning on exercising regularly. “It is quite difficult getting it from your diet alone,” says Exton. “If you work busy jobs or you are on the move, than it is hard to get to the requirement. But if you are hitting the mark, don’t buy protein shakes. Most people are deficient to protein to some extent and could use a little help to bolster it.”